Passion at the Nurburgring
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CASE HISTORY

Passion at the Nurburgring

nurburgring-mob

CASE HISTORY

Passion at the Nurburgring

A day out on the track at the legendary Nürburgring circuit. The stated goal of Alberti Gioielli was to entertain customers, sharing the great passion for engines that the company owner and his customers have in common.

BRIEF: A precise, well-defined request: to bring customers on laps around the Nurburgring.

CHALLENGE: Sometimes it is more difficult to achieve expectations than to astound with big surprises. At the Ring, everything is very basic, but this did not prevent a surprise added value thanks to a personal coach from within the company.

IDENTIKIT

Product sector:

gold and jewels

Type of event:

incentive

Duration:

2 days

Partecipants:

12

Period:

spring

Location:

Germany – Nurburgring

A day out on the track at the legendary Nürburgring circuit. The stated goal of Alberti Gioielli was to entertain customers, sharing the great passion for engines that the company owner and his customers have in common.

BRIEF: A precise, well-defined request: to bring customers on laps around the Nurburgring.

CHALLENGE: Sometimes it is more difficult to achieve expectations than to astound with big surprises. At the Ring, everything is very basic, but this did not prevent a surprise added value thanks to a personal coach from within the company.

IDENTIKIT

Product sector:

gold and jewels

Type of event:

incentive

Duration:

2 days

Partecipants:

12

Period:

spring

Location:

Germany – Nurburgring

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TESTIMONIALS

About us

Massimo Cova

We have been working with Simonetta Rota on our Nurburgring incentive event for 5 years. The added value? Giampaolo Tenchini, a driving instructor who combines innate coaching skills with immense kindness and likeability. Those who have already participated mention him during the year and only awaiting a new invitation to see him again.

Massimo Cova, Sales Manager Alberti Gioielli
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