In order for an event to go beyond the confines of the location that hosts it, to ensure that it can explode on a communicative level and maximise the dissemination of its message, the care and attention paid to the production of photographic and video images is of fundamental importance. That is precisely the reason why Simonetta Rota and her staff use the top professionals in the sector both domestically and abroad. Photographers, videographers and directors able to capture the essence of an event, showing its many facets in the right light and at the right angle. Because it is not worth taking the risk of entrusting the memory of an unforgettable event just to photos taken by a smartphone.