In the lifespan of many companies, the launch of a new product represents a key moment. In order for all the work done, in terms of time and resources, to be maximised, turning to an events organisation agency such as Simonetta Rota – more than events is undoubtedly the right decision. Because there are so many aspects to take care of so that the “product launches” are effective, reinforce the brand identity and place themselves as the ideal beginning of a successful marketing.
The launch of a product is not just something that relates solely to an advertising agency to study effective communication, but it is precisely a more complex occasion that involves public relations, marketing strategies, corporate communication and advertising communication, product presentation and, not least, an effective social campaign.
Simonetta Rota – more than events is able to organise every aspect of a product launch event, taking care of the following, in particular:

. Product enhancement
. Choice of location
. Budget optimisation
. Identification of the target audience
. Creation and sending of the invitation messages
. Relations with the press and customers, where applicable
. Logistics planning
. Staging preparations
. Menu choice, where applicable
. Catering
. Presence of hostesses, waiters and all the necessary personnel
. Post-event follow-up